Totango Team in Dreamforce 2011
If you’re part of all the excitement around Dreamforce 2011 be sure to come and meet us. You’ll recognize us right by the Tango dancers (what can we do, rhymes with Totango…). We also thought that this would be a great opportunity to introduce Totango to a wide audience of SaaS sales and executive teams…. (Continue reading)
Making the Most of Your Metrics – Part 2
Understanding data to increase conversion rates and key business processes Last week, we established the need to measure the “right things” constantly in order to improve trial conversion. This week, we’ll discuss how those metrics can be used to actually improve your company’s trial conversions. Trial conversion comes from multiple business processes: from sales,… (Continue reading)
SaaS Best Practices: Measuring Trial Conversion Rates – Part 1
Defining an active user and setting a baseline Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single most important business metric for SaaS companies since the model is based on two key… (Continue reading)
Social