As part of my effort to create the SaaS Executive Dashboard, which helps executives to put together their business metrics for SaaS on a single page and track them, I’ve online surveyed 522 executives at SaaS companies. The survey compiles the list of metrics that matter most to SaaS Executive.
We aimed to get an industry perspective on questions such as:
Some of the things we found:
While many executives rely on metrics, most also struggle with the in-house implementation of monitoring systems and find that there is a general lack of off-the-shelve tools:
The results of the survey overall were pretty insightful and we’ve learned a lot about things like:
We hope this research is helpful to you as well.
We plan to continue and follow these trends by running a quarterly updated survey.
How does it compare to the use of metrics in your SaaS or online business? We would love to hear from you.
For the complete results of the survey download the report here.