Using Customer Analytics to Increase Revenues of SaaS Business

This week I was attending the Business of Software Workshop talking about Using Customer Analytics to Increase Revenues of SaaS Businesses.

I’ve shared the presentation I’ve used in the workshop in which I discussed:

  • Characteristics of the SaaS business
  • How CLTV (represents Customer Success) should be higher than CAC (represents Marketing & Sales)
  • The Customer Engagement Cycle
  • Grow Conversion Rates
  • A case-study on the SaaS Low Touch Module which shows how to focus on the converting opportunities and create priorities in order to increase conversion, reduce churn and eventually increase revenues for a SaaS business
  • Ensure customer success (CLTV)

Can you implement those important tips in your SaaS business?

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  1. […] – set 100 leads to no touch and 100 leads to low touch and check the conversion rate, revenue, Customer Lifetime Value and in SaaS see what the CAC to LTV is  (Customer Acquisition Cost to […]

  2. […] Using Customer Analytics to Increase Revenues of SaaS Business […]

  3. […] Sometimes, understanding your users is not as simple as it looks, as it involves human behavior which is not always expected. Also, there are many metrics in the puzzle which complete a whole picture and any SaaS company should be measuring its most converting metrics and properly analyze them in order to grow customer lifetime value and accelerate revenues. […]

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