Trial Conversion "The Early Days" – Lean Startup Presentation

 

We’ve held yet another very interesting lean-startup meetup on Thursday to discuss free to paid conversion best practices for cloud applications.
First, please find within the presentation I’ve used. It’s a collection of many ideas we’ve been working on at Totango collected into idea presented by this presentation.

I emphasized during the talk the need to focus on the ‘evaluating’ users – the ones that their actions indicate genuine intent to come up with a buying decision.
Many people still wanted to understand what to do with the other group. The short out of the sleeve answer would be: “It depends ”. Seriously, this question deserves a blog post on it’s own which I’m going to write later this week.

In the mean time, please feel free to enjoy the presentation. You will be able to learn a lot also by starting a ‘free trial’ for the Totango trial conversion product. So here’s the link for that as well.

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Posted in Best Practices , cloud , Free trial , Freemium , Marketing , RC-SaaS Free Trial & Freemium and SaaS

Tags: buying inent cloud applications free-to-paid conversion lean startup saas trial conversion

Guy Nirpaz

I'm the CEO and Co-Founder of totango. I love people and technology and I've dedicated my career to tech that will improve the way people do business. Prior to starting Totango I've worked in the space of real-time bigdata as EVP of Engineering at GigaSpaces, chief architect at Mercury.