Trial Conversion "The Early Days" – Lean Startup Presentation
We’ve held yet another very interesting lean-startup meetup on Thursday to discuss free to paid conversion best practices for cloud applications.
First, please find within the presentation I’ve used. It’s a collection of many ideas we’ve been working on at Totango collected into idea presented by this presentation.
I emphasized during the talk the need to focus on the ‘evaluating’ users – the ones that their actions indicate genuine intent to come up with a buying decision.
Many people still wanted to understand what to do with the other group. The short out of the sleeve answer would be: “It depends ”. Seriously, this question deserves a blog post on it’s own which I’m going to write later this week.
In the mean time, please feel free to enjoy the presentation. You will be able to learn a lot also by starting a ‘free trial’ for the Totango trial conversion product. So here’s the link for that as well.
If you enjoy this content, please be kind and share it with your friend. The links are above and below.
I'm the CEO and Co-Founder of totango. I love people and technology and I've dedicated my career to tech that will improve the way people do business. Prior to starting Totango I've worked in the space of real-time bigdata as EVP of Engineering at GigaSpaces, chief architect at Mercury.