Guy Nirpaz - February 16, 2012

How Zendesk is Successfully Utilizing Their Sales Team

How Zendesk is Successfully Utilizing Their Sales Team  

Today I’ve interviewed Zack Urlocker, Chief Operating Officer at Zendesk.
Zendesk, is the leading cloud based help desk customer service software which uses a low touch sales model.

Low touch sales model companies usually keep small and focus sales teams, which saves a lot of money for their organizations, but can naturally contact fewer customers. How would these sales teams know where to focus on?

Zendesk, for example, have 10,000 customers and many new prospects are signing up for their service every day and they still very successful SaaS company as it intelligently using tools to help them figure out which users are more likely to buy. Those users are being referred to their sales team and the rest are being pushed for their self-service model which doesn’t require human resources.

Watch the full interview with Zack below to also learn what Zendesk use to keep their subscription customers using their service (hint: customer engagement)

How Zendesk Successfuly Utilizing Their Sales Team from Totango on Vimeo.

Posted in cloud , Customer Engagement , Customer Success , Interview , SaaS and SaaS sales

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Guy Nirpaz

I'm the CEO and Co-Founder of totango. I love people and technology and I've dedicated my career to tech that will improve the way people do business. Prior to starting Totango I've worked in the space of real-time bigdata as EVP of Engineering at GigaSpaces, chief architect at Mercury.

  • http://twitter.com/edocr edocr

    I was expecting lot more details on the sales process. 

    • http://www.totango.com Guy Nirpaz

      Hi There,

      Obviously there is so much Zach can expose publicly on Zendesk know how. If you’d like I’ll happily dive with you to a deeper discussion.

      Cheers,
      Guy

      • Brad

        Hello Guy,
         
        I am Brad and I spoke to Omer last week. To put it plainly I am a great believer in Insight Analytics and I think your company is awesome. I love the space.

        I am very much interested in learning more about the situation with Zendesk and your conversations with Zach. I’ve seen his interview on your website but yearn for more information. I think your company is on the leading edge of what will become industry standard stuff in the years ahead.

        Thanks.

  • http://twitter.com/edocr edocr

    I was expecting lot more details on the sales process. 

    • http://www.totango.com Guy Nirpaz

      Hi There,

      Obviously there is so much Zach can expose publicly on Zendesk know how. If you’d like I’ll happily dive with you to a deeper discussion.

      Cheers,
      Guy

      • Brad

        Hello Guy,
         
        I am Brad and I spoke to Omer last week. To put it plainly I am a great believer in Insight Analytics and I think your company is awesome. I love the space.

        I am very much interested in learning more about the situation with Zendesk and your conversations with Zach. I’ve seen his interview on your website but yearn for more information. I think your company is on the leading edge of what will become industry standard stuff in the years ahead.

        Thanks.