Totango to Present at ‘All About the Cloud’ Conference
I’m so excited! In just a few days, we’re going to present in All About the Cloud conference, taking place on May 8-10, San Francisco at the Palace Hotel. The subject of our session is: “The Power of the Customer“. In the Cloud, business is about relationships. Customers want control and the “Social Web” provides… (Continue reading)
Totango Recognized for Revenue Performance Excellence
Totango was recognized yesterday as a finalist for a 2012 Revenue Performance Management Excellence Award by Marketo! We are super excited! See an excerpt from and link to the announcement below. Also remember to check out our session at the upcoming Marketo User Summit. I am very excited to be presenting on lifecycle marketing together… (Continue reading)
6 Sure Fire Tips to Retain and Grow Customers
In the week that we also announced integration with Zendesk (see below), I wanted to remind you of the “6 Sure Fire Tips to Retain and Grow Customers” webinar where Totango will be co-presenting with Zendesk. The webinar will take place Tomorrow, Thursday, April 26th @ 10am PT. If you still haven’t registered, please go ahead and… (Continue reading)
What’s New with Totango?
I thought it would be a good time to review what is new with Totango this month – so many things are going on that I want to share with our readers! We are continuously growing and therefore still hiring and we are proud to be recognized with a THINKstrategies “Best in SaaS Showplace” award and with articles in… (Continue reading)
Introducing the Totango iOS API
We’re pleased to release a new Totango integration package for iOS developers. Now you can easily instrument your iPhone and iPad applications with Totango, making it easier than ever to see how users are engaging and interacting with your mobile apps and answer questions such as: – Which of my users are using our mobile… (Continue reading)
Product Update: New Application Skin
We’re always looking for ways to make Totango simpler to navigate, to ensure the interface doesn’t interfere with the main reason you visit it: being smarter in how you manage customer engagement. We made a few changes to our applications framework which include: The “Settings” portion of the application are now integrated into the main… (Continue reading)
What is the Connection between Lifecycle Marketing and Automated Nurturing?
Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads (SQL) by themselves – this phase can’t be automated and requires human interaction. I agree with Fergus about the necessity of an additional role which… (Continue reading)
Totango Wins the Best of SaaS Showplace (BoSS) Award
THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of SaaS Showplace (BoSS) Award program is to recognize SaaS companies who are delivering solutions which… (Continue reading)
6 Steps to Boost Sales with Freemium or Free Trial Model
Did you notice how business flow has changed in the past years? Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations. The new generation users are only paying for what they need and that make SaaS… (Continue reading)
Five Tips to Customer Love
When you’re in the Software-as-a-Service (SaaS) business, you should think of how to attract your users to your application in a way they’d be more successful due to it and therefore happier. If you think about selling, chances are it won’t going to happen… especially when your sales model contains a trial period or freemium,… (Continue reading)
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