Browsing results for : SaaS sales
3 revenue resources to optimize for SaaS companies to maximize growth
During the early stages of SaaS companies, their primary focus is to grow the user base and start building revenue momentum from there. This is only sustainably profitable if those customers stay, renewal after renewal or upgrade. Obtaining new customers is always an objective for any business but so is customer retention. Imagine the impact… (Continue reading)
Dreamforce 2012 Exhibitor List (courtesy Totango)
I was frustrated that I couldn’t find a simple, alphabetical list of exhibitors to help me prepare for Dreamforce 2012. So I created one and thought others might benefit from it also. If you find it useful, please share with others! The list is also available on Google Docs – if you are an exhibitor… (Continue reading)
The only 3 metrics that matter for SaaS (Unsexy Conference)
What’s sexy about being unsexy? All the insights and startup/SaaS lessons shared at yesterday’s Unsexy Conference! One presentation in particular caught my attention and that was by Zuora’s CFO, Tyler Sloat, “The Only Three SaaS Metrics That Matter”. We’ve had so many posts on SaaS success, implementing a dashboard for pirates, and lessons for SaaS… (Continue reading)
5 Lessons Learned from a SaaS Metrics Roundtable (PDX)
Guest blog by Scott Krager, CEO of SERPS.com My SEO software startup SERPs.com recently attended the “Measuring and Improving SaaS Metrics” event in sunny Portland, Oregon where Totango co-founder, Omer Gotlieb, joined a group of Portland startups for some roundtable sharing on SaaS best practices. It was a blast of an event, and I ended… (Continue reading)
5 Memorable Quotes on The Future of Sales
I just had the pleasure of lunch with Jacco vanderKooij who published an awesome video clip and a Prezi on the future of sales in SaaS that gathered over 100,000 views in the first month. Pretty good for a B2B topic! The clip: The prezi: Selling SaaS in the Enterprise on Prezi Here are some… (Continue reading)
Improve Trial Conversion – Focus, Filter and Analyze your Data
Do you know how it is that your company gets more and more leads then your sales people can handle but it’s still won’t justify hiring another sales person for your team? Well, in many cases it’s just the case that your sales people need a “small push” that would help them understand which leads… (Continue reading)
6 Sure Fire Tips to Retain and Grow Customers
In the week that we also announced integration with Zendesk (see below), I wanted to remind you of the “6 Sure Fire Tips to Retain and Grow Customers” webinar where Totango will be co-presenting with Zendesk. The webinar will take place Tomorrow, Thursday, April 26th @ 10am PT. If you still haven’t registered, please go ahead and… (Continue reading)
What is the Connection between Lifecycle Marketing and Automated Nurturing?
Reading Fergus Gloster’s post on Marketo’s blog got me thinking how Lifecycle marketing has dramatically evolved lately. Fergus states that Marketing Qualified Leads (MQL) won’t turn into Sales Qualified Leads (SQL) by themselves – this phase can’t be automated and requires human interaction. I agree with Fergus about the necessity of an additional role which… (Continue reading)
6 Steps to Boost Sales with Freemium or Free Trial Model
Did you notice how business flow has changed in the past years? Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations. The new generation users are only paying for what they need and that make SaaS… (Continue reading)
6 Social Selling Tips to Implement Today (from Sales 2.0 San Francisco)
The hot topic at Sales 2.0 Conference today in San Francisco remains (surprise, surprise) social selling (for B2B companies). Lots of speakers and lots of wisdom but also became abundantly clear to me that for most B2B organizations it is very early days in the adoption of social selling techniques. Therefore, for my wrap-up blog… (Continue reading)
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