Browsing results for : Startup
8 easy techniques to convert more customers today
Before we get started here are a few facts: A boost to your conversion rates will have a multiplied effect on your final profit. This means that even a small increase in conversion rates can mean the difference between small profit and big profit. Increasing conversion rates can be pretty simple, especially if they aren’t… (Continue reading)
3 steps to push your customers to engage with new product features: segment, communicate, analyze
Releasing a new feature is always a challenge, much of the feature success is dependent on its release process. When will it be released? To which users? How should we communicate the release? How can we measure success? We all hate receiving an email out of the blue from a service we stopped using a… (Continue reading)
How Dropbox messed up conversion rates but had a secret weapon
Many people are intrigued as to what makes a software product or service go viral and get total control of its market, while other similar competitors are left with nothing but the scraps. In this article I will tell you about the secret weapon that Dropbox used in order to beat giants like Microsoft, Google,… (Continue reading)
4 tips to a happier and more effective trial process
Have you checked out our Signups and Trial Process Benchmark Report yet? We audited 10 popular web-based apps on their user experience and how in-tune they were with folks that sign up. Now we’re offering 4 tips to a happier and more effective trial process, here are some ideas you can incorporate to yours. 1. … (Continue reading)
5 ways to a happier and more productive signup process
In our latest Signup and Trial Process Benchmark Report we audited 10 popular web-based applications to find out for ourselves how users experience signups and trials. From our results, we wanted to share some tips on how to make your signup process even better! 1. Minimize your signup funnel The number of steps in your… (Continue reading)
4 Tips For Better Engagement and Customer Growth
There were many takeaways from last week’s Aberdeen webinar with Omer Minkar, here’s what you missed. Today’s customers are very savvy, they want more customization and products that meet their exact needs, therefore it’s important to engage and understand them. Through his research, Omer found that the leading reason why companies are adopting customer analytics… (Continue reading)
Top 3 Priorities of a Customer Success Manager
Earlier last month we posted a poll on LinkedIn asking other customer success managers: “What should be the first priority of a customer success manager?” The majority of CSMs voted: #1 – Growing customer lifetime value, followed closely in the #2 slot by: - proactively engaging users at risk and – growing user adoption. How to grow… (Continue reading)
Totango in Montclairs Advisors’ Top 250 SaaS Companies
While at Dreamforce, Kevin Dobbs from Montclair Advisors stopped by our booth to chat with Guy the same day we released our 2nd annual SaaS metrics survey report. Guy shared briefly that a new trend we discovered is that companies are moving towards finding better metrics to measure churn and customer success because they aren’t happy with… (Continue reading)
3 Lessons Learned from Business of Software 2012
If there is only one conference you should attend each year, it would definitely be the Business of Software conference series (I highly recommend for software entrepreneurs). It was my second time attending this year and it was great! Three main themes came up on stage and during hallway discussions: user awesomeness, company culture and lack… (Continue reading)
From scratch at 0 to 100 customers in 9-months
More and more companies (we can account for at least 100) are realizing that you can’t manage what you can’t measure. So what are they doing? They’re measuring how much their customers are using their online services and taking action to boost engagement. In fact, we were really excited that Forbes picked up this story… (Continue reading)
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