On User Retention as a Service
Paul Stamatiou is doing a great job describing the concept of “User Retention as a Service” and from the long thread of comments we can certainly learn that this is a true pain point folks have. The basic idea as described in the post is to run drip marketing campaigns based on user life-cycle and… (Continue reading)
The Top 10 Requirements for an Effective Client Lifecycle
1. Must be a corporate wide initiative – not just a client services initiative. Without Board and CEO level visibility, buy-in and sponsorship this type of corporate-wide initiative can be challenging to have all key stakeholders involved and invested. Although it is often lead by the client services team, a multi-departmental approach is necessary for… (Continue reading)
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