Totango to Present at ‘All About the Cloud’ Conference
I’m so excited! In just a few days, we’re going to present in All About the Cloud conference, taking place on May 8-10, San Francisco at the Palace Hotel. The subject of our session is: “The Power of the Customer“. In the Cloud, business is about relationships. Customers want control and the “Social Web” provides… (Continue reading)
Totango Wins the Best of SaaS Showplace (BoSS) Award
THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of SaaS Showplace (BoSS) Award program is to recognize SaaS companies who are delivering solutions which… (Continue reading)
How Zendesk and CloudBees Increase their User Engagement
Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing engagement level and therefore their free to paid conversion rate. Both companies, who are… (Continue reading)
New Customer Health Dashboard to Easily Monitor Customer Success
The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies of all kinds track and manage overall user happiness at a glance (Read Press Release). The first of its kind, the Customer Health Dashboard is a configurable cloud-based tool… (Continue reading)
Presenting – the SaaS Resource Center
This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current these days in the SaaS industry… (Continue reading)
Top 6 Quotes on Software-as-a-Service Sales and Marketing
I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of the only conferences in the United States that focuses on the business side of running Software-as-a-Service and cloud application companies. These are my six favorite quotes on the sales and marketing of cloud… (Continue reading)
2 Important SaaS Businesses Studies
We’ve just uploaded two of our past studies for public access on slideshare – check it out: A study of 500+ SaaS executives into the metrics they use to run their business Analysis of the customer engagement of over one million businesses during the trial phase and post purchase phase 2012 SaaS Customer Engagement Benchmark Report… (Continue reading)
Freemium, Free Trial and Pricing Models in 550 SaaS Companies
The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this trend the consumerization of B2B sales. Totango recently conducted a research studying the Freemium, free… (Continue reading)
The State of Customer Success Management 2012
A White Paper / Report of the Customer Success Management Initiative Webinar: Thursday; February 23rd 2012 10: AM PST Over the past couple of years, a new position has been showing up in the open job listings throughout the SaaS/Cloud community. The new role reflects the growing awareness that customer retention is a core… (Continue reading)
The App Stores Effect on Customer Engagement
Last week , I had several interesting meetings with people who don’t want to spend marketing dollars on paid advertising and prefer to put all of their investment into product offering, as they believe their products will market and sell themselves. This got me thinking in what is the nature of these applications and the… (Continue reading)
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