Customer analytics help software companies see better retention rates and easily identify at-risk accounts. Totango partnered with Aberdeen to give you 10 recommendations and some interesting stats that compare typical SaaS companies with their best-in-class counterparts. Get the full complimentary report here. Read more.
There were many takeaways from last week’s Aberdeen webinar with Omer Minkar, here’s what you missed. Today’s customers are very savvy, they want more customization and products that meet their exact needs, therefore it’s important to engage and understand them. Through his research, Omer found that the leading reason why companies are adopting customer analytics… (Continue reading)
It’s no secret that retaining customers and growing their value is a key differentiator for leading software and internet companies. However, many businesses are inundated with numerous challenges and inefficiencies impacting their ability to better engage their customers. We’re back with another webinar in collaboration with the Aberdeen Group on Tuesday October 9th, 2012 (11am-noon PST). Omer… (Continue reading)
A new generation of companies is emerging to power The Customer Era. What is the customer era? An era where the customer is in charge and can access business and consumer services on demand, self-service without talking to a sales rep. Many cool new companies have already emerged to power the development side of new software…. (Continue reading)
This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current these days in the SaaS industry… (Continue reading)
We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers). Combining the capabilities of Marketo with Totango leads to the automatic customization of content, timing and type of Lifecycle Marketing campaigns targeted at existing customers. Account nurturing should not stop when a customer buys from you. On… (Continue reading)