9 Customer Engagement Plays You Should Implement For Customer Success  

9 Customer Engagement Plays You Should Implement For Customer Success

Last week our CMO Dominique and Directors of Customer Success Jeremy Malander and Josh Santos from BlueJeans Network and Clarizen respectively shared 9 ideas that have been proven to boost customer success results. The webinar was split into three categories: onboarding plays, expansion plays, and retention plays. View the presentation or watch the webinar replay… (Continue reading)

3 secrets to reinvigorating your email marketing efforts  

3 secrets to reinvigorating your email marketing efforts

Ours and our customers’ inboxes are getting smarter and knowing when to redirect annoying emails to our spam filter. Don’t be disheartened when email open rates aren’t up to par with what you’re expecting but definitely make a conscious effort to reinvigorate your strategies! Some stats from Return Path ‘s “Global Email Deliverability Benchmark” report showed:… (Continue reading)

The Role of Customer Engagement in B2B Social Marketing

It was interesting when Jon Miller, Marketo’s VP of Marketing/Co-founder, presented three things social media did that transformed the way businesses interacted with their customers at their Social Marketing Rockstar Tour. Social media taught businesses to listen to what people were saying about them, recognize the importance of having a presence, and finally the need… (Continue reading)

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