5 questions to consider: The Power of Customer Retention (infographic)
Really cool infographic from Kapow though I think it shouldn’t be a debate of which is better: retaining current customers or acquiring new ones. It should be more like realizing the value of existing customers and how much revenue they account for, while continuing to expand the new customer base. They do raise some important… (Continue reading)
CS Summit Speaker Highlight: Continuous Engagement in a zero touch world
Identifying At Risk Users In Lifecycle Marketing CloudBees is the leader in the Continuous Integration (Jenkins) and Continuous Cloud Delivery (DEV@cloud) world. It was inevitable that we would start examining our lifecycle marketing practice through the continuous-improvement lens. A while ago, we started grappling with the issue of understanding how developers used our system and… (Continue reading)
Customer Growth Lessons for SaaS Companies Visualized (infographic)
Customer analytics help software companies see better retention rates and easily identify at-risk accounts. Totango partnered with Aberdeen to give you 10 recommendations and some interesting stats that compare typical SaaS companies with their best-in-class counterparts. Get the full complimentary report here. Read more.
Becoming a customer company…wait, that’s not news!
In his recent keynote, Salesforce CEO Marc Benioff talked about “Becoming a customer company”. His message resonates with Totango’s beliefs on customer centricity and our driving force for organizing the Customer Success Summit. For years now, we’ve all heard “The Customer Is Always Right” and it’s not anything new to acknowledge that the customer is… (Continue reading)
Value is the currency of customer retention
Are you “locking in” customer retention instead of fueling it with value? I found myself nodding to this article about why customer retention should be about value. You definitely don’t want your customers to “stay” only because they can’t leave (contracts) so you can ensure a decent “lifetime value” from them. Why? Because it could… (Continue reading)
EXCLUSIVE REPORT: Customer Intelligence for Software Companies
We wrote earlier about Aberdeen’s groundbreaking research into the value of customer intelligence: companies which use customer analytics in their customer facing business processes see 3x greater customer retention and 20x greater account value growth year over year. Read our INITIAL BLOG on this here. An EXCLUSIVE REPORT from Aberdeen shows that companies that use customer… (Continue reading)
Customer retention is a result of loyalty and trust
This week’s roundup of Customer Retention thoughts: Customer retention is a result of loyalty and trust. Improve loyalty through anticipation to improve retention. 4 Proven ways to increase customer retention Stats already show that it’s more costly to acquire new customers than it is to keep them, so how can you increase retention? Here’s the… (Continue reading)
3 revenue resources to optimize for SaaS companies to maximize growth
During the early stages of SaaS companies, their primary focus is to grow the user base and start building revenue momentum from there. This is only sustainably profitable if those customers stay, renewal after renewal or upgrade. Obtaining new customers is always an objective for any business but so is customer retention. Imagine the impact… (Continue reading)
Aberdeen Group and Totango present: Customer Growth Lessons for Software and Internet companies
It’s no secret that retaining customers and growing their value is a key differentiator for leading software and internet companies. However, many businesses are inundated with numerous challenges and inefficiencies impacting their ability to better engage their customers. We’re back with another webinar in collaboration with the Aberdeen Group on Tuesday October 9th, 2012 (11am-noon PST). Omer… (Continue reading)
Totango and OVUM present: Beyond CRM – CRM Trends 2013
“Traditional CRM has run its course.” – Carter Lusher, Research Fellow and Chief Analyst, OVUM Totango and OVUM recently hosted a webinar to discuss “The Customer Adaptive Enterprise”. Carter Lusher discussed how the relationship with your customer is the most valuable asset your company has. CRM needs to be recalibrated starting with a “true customer… (Continue reading)
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