How Dropbox Increases Their Customer Engagement Rate
Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing campaigns, application, etc.) Those activities, if done correctly, would naturally increase customer engagement rate and are easy… (Continue reading)
On User Retention as a Service
Paul Stamatiou is doing a great job describing the concept of “User Retention as a Service” and from the long thread of comments we can certainly learn that this is a true pain point folks have. The basic idea as described in the post is to run drip marketing campaigns based on user life-cycle and… (Continue reading)
Social