6 Steps to Boost Sales with Freemium or Free Trial Model
Did you notice how business flow has changed in the past years? Purchasing online became the user’s field where they can check your application, test it and decide to come and go as they wish. No strings attached, no obligations. The new generation users are only paying for what they need and that make SaaS… (Continue reading)
Freemium Friday: Roundup of B2B Freemium News
I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up This week is a good week to start as we just signed up to participate in the first-ever Freemium meetup in San Francisco. Three B2B Freemium gurus will… (Continue reading)
How Zendesk and CloudBees Increase their User Engagement
Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing engagement level and therefore their free to paid conversion rate. Both companies, who are… (Continue reading)
Presenting – the SaaS Resource Center
This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current these days in the SaaS industry… (Continue reading)
Freemium, Free Trial and Pricing Models in 550 SaaS Companies
The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this trend the consumerization of B2B sales. Totango recently conducted a research studying the Freemium, free… (Continue reading)
2012 Year of Freemium Business Model in B2C and B2B
It started in gaming – 57 out of top 100 app store games are freemiums. huge companies like Zynga, Electronic Arts and Capcom or from startups like the makers of 2011 Nimblebit (Tiny Tower) and Spry Fox (Triple Town), the free-to-play model is attracting players, making money and, in some cases at least, making good,… (Continue reading)
CloudBees Use case – Automate Customer Engagement with Totango
“For the first time, we have visibility into what our users are doing on our platform and can interact with them based on usage.” Sacha Labourey, CEO, CloudBees Inc. Those of you who’ve read my posts before probably know how I preach for customer success and customer value, especially in the zero-touch and low-touch sales models, where… (Continue reading)
Best of 2011: SaaS Sales Models Tips
Are you running a B2B sales or inside sales organization? Do you have a freemium or free trial in your service? Are you considering a low or zero touch sales model to increase velocity of your sales funnel? These modern sales models are somewhat evolutionary as the official enterprise sales model is just not the… (Continue reading)
10 Tips for B2B Sales in the Subscription Economy
The subscription-based economy is thriving. Netflix’s well-known model (and subsequent public relations mess in changing it), and the recent announcements from Google and Apple have set it in stone. The subscription model, like many of the B2B sales models in the SaaS industry, is all about the customers – listen to your customers and have your… (Continue reading)
Freemium Sales Models for B2B and SaaS
As promised, here is the second tip from Chris Yeh, VP Marketing of PBWorks about freemium sales models for b2b and SaaS. Knowing of the advantages of free trial / freemium models, I agree that companies that are making the adjustments towards those sales models have an advantage in today’s online market where users can pick… (Continue reading)
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