How Zendesk is Successfully Utilizing Their Sales Team  

How Zendesk is Successfully Utilizing Their Sales Team

Today I’ve interviewed Zack Urlocker, Chief Operating Officer at Zendesk. Zendesk, is the leading cloud based help desk customer service software which uses a low touch sales model. Low touch sales model companies usually keep small and focus sales teams, which saves a lot of money for their organizations, but can naturally contact fewer customers…. (Continue reading)

How Dropbox Increases Their Customer Engagement Rate  

How Dropbox Increases Their Customer Engagement Rate

Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing campaigns, application, etc.) Those activities, if done correctly, would naturally increase customer engagement rate and are easy… (Continue reading)

VP Customer Success at Alcove9: On Boarding SaaS Customers  

VP Customer Success at Alcove9: On Boarding SaaS Customers

At Totango, I have initiated a project to collect and share more best practices around low-touch selling, free-to-paid conversion, up-selling and customer retention. On this blog we will share what we learn from speaking to sales and customer success professionals in the field of open source and SaaS software. Today, I had an opportunity to… (Continue reading)

4 Tips to Increase B2B SaaS Sales

B2B SaaS companies increasingly rely on inside sales teams to drive growth. The model is often referred to as “Low Touch Sales” and follows this formula: Use Inbound marketing to drive Internet traffic to the site and create new leads Use an inside sales team to support leads through their evaluation process and convert them… (Continue reading)

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