3 Steps to Measuring User Engagement with your Web Application  

3 Steps to Measuring User Engagement with your Web Application

Take a step back and you’ll realize user-engagement is the single most important metric in any SaaS business. In a world where customer evaluate your offering at their own pace, and can cancel their subscription at any time, the best way to maximize your business potential is to make sure users are engaged and see… (Continue reading)

SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

Defining an active user and setting a baseline   Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single most important business metric for SaaS companies since the model is based on two key… (Continue reading)

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