2nd Annual SaaS Metrics Survey Results
See the full infographic here. Get the 2012 SaaS Metrics report here. Today we are announcing the results of the second annual SaaS metrics survey results. Because it’s the second year that we are doing this survey, we were able to pickup some interesting trends: SaaS Executives are Shifting Business Focus Report reveals great dissatisfaction with… (Continue reading)
SEOmoz conversion isn’t as great as it seems
At first glance the SEOmoz conversion numbers look amazing. Mammoth traffic and 63% trial to paid conversion. The numbers are not as great as they seem. Here is what I would do differently and what we can all learn from it. According to their funding deck in February 2012, SEOmoz: Had 1.8 million visitors 3,380… (Continue reading)
3 Big Ideas for Software-as-a-Service Customer Success
I was on a super exciting panel at the All About The Cloud conference in San Francisco this week: “the Power of the Customer”. Here are 3 predictions for the future that were discussed on the panel: 1. All SaaS companies will use predictive customer analytics. Measuring and optimizing customer lifetime value was a big topic…. (Continue reading)
Totango to Present at ‘All About the Cloud’ Conference
I’m so excited! In just a few days, we’re going to present in All About the Cloud conference, taking place on May 8-10, San Francisco at the Palace Hotel. The subject of our session is: “The Power of the Customer“. In the Cloud, business is about relationships. Customers want control and the “Social Web” provides… (Continue reading)
Totango Wins the Best of SaaS Showplace (BoSS) Award
THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of SaaS Showplace (BoSS) Award program is to recognize SaaS companies who are delivering solutions which… (Continue reading)
Freemium Friday: Roundup of B2B Freemium News
I plan to post every Friday on interesting developments and articles on Freemium in B2B land, but we will see how long I actually keep this up This week is a good week to start as we just signed up to participate in the first-ever Freemium meetup in San Francisco. Three B2B Freemium gurus will… (Continue reading)
How Zendesk and CloudBees Increase their User Engagement
Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing engagement level and therefore their free to paid conversion rate. Both companies, who are… (Continue reading)
6 Social Selling Tips to Implement Today (from Sales 2.0 San Francisco)
The hot topic at Sales 2.0 Conference today in San Francisco remains (surprise, surprise) social selling (for B2B companies). Lots of speakers and lots of wisdom but also became abundantly clear to me that for most B2B organizations it is very early days in the adoption of social selling techniques. Therefore, for my wrap-up blog… (Continue reading)
New Customer Health Dashboard to Easily Monitor Customer Success
The Totango team is excited to announce the release of the Customer Health Dashboard which helps cloud application providers and software as a service companies of all kinds track and manage overall user happiness at a glance (Read Press Release). The first of its kind, the Customer Health Dashboard is a configurable cloud-based tool… (Continue reading)
Totango Featured in WSJ …
Totango was quoted today in the Wall Street Journal in an article about Steve Jobs: “It’s not to that point of being annoying yet, but it might get there,” says Dominique Levin, vice president of marketing at Totango Inc., a software company based in Mountain View, Calif., and Tel Aviv. Her boss, CEO Guy Nirpaz,… (Continue reading)
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