3 revenue resources to optimize for SaaS companies to maximize growth
During the early stages of SaaS companies, their primary focus is to grow the user base and start building revenue momentum from there. This is only sustainably profitable if those customers stay, renewal after renewal or upgrade. Obtaining new customers is always an objective for any business but so is customer retention. Imagine the impact… (Continue reading)
Amy's Customer Success Manifesto – Part4:Lucidera Case Study
This is the last part of our interview with Amy Friedman a four time customer success pro. In this last version Amy speaks about Customer Success done right – of the four companies where she ran or was involved with customer success LucidEra achieved the best results. Listen to Amy to understand why: 1. Onboarding,… (Continue reading)
The only 3 metrics that matter for SaaS (Unsexy Conference)
What’s sexy about being unsexy? All the insights and startup/SaaS lessons shared at yesterday’s Unsexy Conference! One presentation in particular caught my attention and that was by Zuora’s CFO, Tyler Sloat, “The Only Three SaaS Metrics That Matter”. We’ve had so many posts on SaaS success, implementing a dashboard for pirates, and lessons for SaaS… (Continue reading)
Using Video to Increase Customer Engagement
It’s becoming increasingly clear that one of the best ways to get and maintain customer engagement is through video. Like all methods, though, there are some best practices that are always good to keep in mind. April Bixel on via680 notes that video helps you show off your company’s personality and culture. Getting out in… (Continue reading)
Presenting – the SaaS Resource Center
This week we’ve added a section into our website which I believe would add value to the SaaS Community – I present our SaaS Resource Center! The Resource Center is a place where we update the most important/informative/valuable articles on 7 of the hot categories that are most current these days in the SaaS industry… (Continue reading)
Best of 2011: SaaS Sales Models Tips
Are you running a B2B sales or inside sales organization? Do you have a freemium or free trial in your service? Are you considering a low or zero touch sales model to increase velocity of your sales funnel? These modern sales models are somewhat evolutionary as the official enterprise sales model is just not the… (Continue reading)
Best of 2011: SaaS Best Practices and Customer Analytics
SaaS Best Practices and App Vendors Often I meet with SaaS companies who have a lot of good will but simply don’t know where to start. Even very successful SaaS companies sometimes need some guidance and some tips & tricks to become even more successful as many businesses are accommodating their sales model to comply… (Continue reading)
The Top 10 Requirements for an Effective Client Lifecycle
1. Must be a corporate wide initiative – not just a client services initiative. Without Board and CEO level visibility, buy-in and sponsorship this type of corporate-wide initiative can be challenging to have all key stakeholders involved and invested. Although it is often lead by the client services team, a multi-departmental approach is necessary for… (Continue reading)
3 Recommendations for Sales Compensation for SaaS
I am at the Cloud Channel Summit today. A topic that seems to be coming up over and over again today is the need to come up with innovative sales compensation (commission) models that align with the subscription business model of cloud. While this is mentioned as an issue, not too many solutions were discussed… (Continue reading)
The SaaS Executive Dashboard
Today, the Totango team is excited to announce a brand new “SaaS Executive Dashboard”. The Totango SaaS Executive Dashboard is an extension of the Totango online platform which allows SaaS teams to gain full visibility into the level of customer engagement in their business. The SaaS Executive Dashboard allows SaaS executives to track and plan… (Continue reading)
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