The Market Size of Customer Engagement Management
We are excited that luminaries such as Paul Greenberg, Ray Wang and Dion Hinchcliffe and big league investors such as David Skok are starting to define the market for Customer Engagement Management. We would love to see more work done by analysts to size up this market. If Paul is right and this market is… (Continue reading)
Beyond Social Business – A Definition of Customer Engagement
Paul Greenberg wrote a great blog this week defining Customer Engagement. I am much looking forward to his expanded paper on the topic. Basically he writes that in 2012: Out: Social Business and Social CRM In: Customer Engagement What’s the difference? Ray Wang and Dion Hinchliffe define this more elegantly, but in simple terms CRM… (Continue reading)
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