3 Big Ideas for Software-as-a-Service Customer Success
I was on a super exciting panel at the All About The Cloud conference in San Francisco this week: “the Power of the Customer”. Here are 3 predictions for the future that were discussed on the panel: 1. All SaaS companies will use predictive customer analytics. Measuring and optimizing customer lifetime value was a big topic…. (Continue reading)
Top 6 Quotes on Software-as-a-Service Sales and Marketing
I was at the SaaS University conference in Austin this week organized by Rick Chapman from Softletter. This is really one of the only conferences in the United States that focuses on the business side of running Software-as-a-Service and cloud application companies. These are my six favorite quotes on the sales and marketing of cloud… (Continue reading)
6 Steps to On Boarding Software-as-a-Service Customers
It is more critical than ever to make sure customers get started and find value during the first days, weeks and months after signing up for your SaaS service. Customers sign up long before they start paying you and only if they see value, month in month out, they will (continue to) pay you. This… (Continue reading)
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