Freemium Sales Models for B2B and SaaS
As promised, here is the second tip from Chris Yeh, VP Marketing of PBWorks about freemium sales models for b2b and SaaS. Knowing of the advantages of free trial / freemium models, I agree that companies that are making the adjustments towards those sales models have an advantage in today’s online market where users can pick… (Continue reading)
Trial Conversion is Top Priority in SaaS
Interview to DreamSimplicity.com Thanks so much to Matt Childs for giving me an opportunity to tell the Totango story on DreamSimplicity. Matt and I met each other on a very nice day at San Francisco and conducted this interivew which is actually about Totango’s core believes. Here are the main points from the interview we… (Continue reading)
Customer Lifetime Value and Customer Experience
Lately, I’ve started building a SaaS Dashboard for my own usage (which I’ll be happy to share with others as well) and I have put together a short survey in order to learn what are the key metrics to measure SaaS business success. As I posted in our previous post, every metric matters when trying… (Continue reading)
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