6 Surefire Tips to Retain & Grow Customers  

6 Surefire Tips to Retain & Grow Customers

Just a short while ago, I was co-presenting a webinar with J.D Peterson, VP Product Marketing of Zendesk. In the webinar I gave 3 tips on how we accelerate revenue throughout the customer lifecycle and how to drive conversion from free to paid users, grow the lifetime value of the existing customers & boost retention!… (Continue reading)

Totango Wins the Best of SaaS Showplace (BoSS) Award  

Totango Wins the Best of SaaS Showplace (BoSS) Award

THINKstrategies, Inc., the leading strategic consulting company focused on the business implications of the on-demand services market, announced today that Totango has been named the winner of the Best of SaaS Showplace (BoSS) Awards. The purpose of the Best of SaaS Showplace (BoSS) Award program is to recognize SaaS companies who are delivering solutions which… (Continue reading)

How Zendesk and CloudBees Increase their User Engagement  

How Zendesk and CloudBees Increase their User Engagement

Yesterday, the SandHill Magazine have published an article about Managing Challenges of Onboarding SaaS Customers and Converting from Free Software Trials where 2 of the very popular app services providers – Zendesk and CloudBees, were quoted about their success in increasing engagement level and therefore their free to paid conversion rate. Both companies, who are… (Continue reading)

How Zendesk is Successfully Utilizing Their Sales Team  

How Zendesk is Successfully Utilizing Their Sales Team

Today I’ve interviewed Zack Urlocker, Chief Operating Officer at Zendesk. Zendesk, is the leading cloud based help desk customer service software which uses a low touch sales model. Low touch sales model companies usually keep small and focus sales teams, which saves a lot of money for their organizations, but can naturally contact fewer customers…. (Continue reading)

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