Totango Blog: Your Guide to Managing the Customer Journey

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Customer Engagement is Key for SaaS

Customer Engagement is key for software-as-a-Service business. A recent post by David Skok explains how and why to measure customer engagement. If you are a SaaS executive and haven’t read it yet, read this first. In this post I’d like …

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Customer Lifetime Value and Customer Experience

Lately, I’ve started building a SaaS Dashboard for my own usage (which I’ll be happy to share with others as well) and I have put together a short survey in order to learn what are the key metrics to measure …

Free Trial Average Conversion Rate and Other Metrics

Following Lincoln Murphy’s post on SixteenVentures.com (talking about conversion average rate for free trials, pricing pages or Freemium for SaaS or Web Apps), conversion rate average figures will do no good, as it doesn’t reflect the whole picture and usually …

Measuring User Engagement in Web Applications

I came across “What is user engagement” article by Jordan Willms of Work at Play. In this post, Jordan defines a good engagement metric as the number of user actions divided by the number of content items. The example provided …

Top 3 Metrics to Measure Customer Engagement

Businesses these days are making significant efforts to delight their customers, and for good reasons. One of the key areas where businesses focus their efforts is in creating online self-serve applications with a great user experience in order to help …

Product Update: How Much Time Are Users Investing in Your Web-App?

Understanding the amount of time users spend in your application, and the actions they take, is the best way to know the level of value they are getting from your service. You can now use Totango to do just that.…