SaaS

Freemium, Free Trial and Pricing Models in 550 SaaS Companies

< 1 – min read The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, …

Company updates

How Engagement Score is Calculated

< 1 – min read The engagement score is an at-a-glance metric that Totango adds to each account. Its purpose is to give you a sense of how active and …

SaaS

How Dropbox Increases Their Customer Engagement Rate

2 – min read Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it …

Customer Engagement

The App Stores Effect on Customer Engagement

2 – min read Last week, I had several interesting meetings with people who don’t want to spend marketing dollars on paid advertising and prefer to put all of …

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