Totango Blog: Your Guide to Managing the Customer Journey

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Freemium, Free Trial and Pricing Models in 550 SaaS Companies

The way that enterprise products are being bought and sold is changing rapidly. Customers are increasingly demanding instant access to all information about your product, including pricing and a Freemium or free trial version of your application. We call this …

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How Engagement Score is Calculated

Engagement score is an at-a-glance metric which Totango adds to each account. Its purpose is to give you a sense of how active and engaged a particular account is with your cloud application. An account’s Engagement Score is calculated by …

Product Update: Executive Reports

We are super excited to introduce the new reporting module to Totango. Use it to get a highlevel view on key engagement, conversion and customer-churn data. It’s an easy way to keep track of progress and identify areas for improvement.…

How Zendesk is Successfully Utilizing Their Sales Team

Today I’ve interviewed Zack Urlocker, Chief Operating Officer at Zendesk. Zendesk, is the leading cloud based help desk customer service software which uses a low touch sales model. Low touch sales model companies usually keep small and focus sales teams,…

Product Feature: Account Junk List

We’ve just released a new feature to help you keep your data clean and tidy. The Account Junk List allows you to clean out any accounts that were created in Totango by error, be it an integration glitch, test data,…

The State of Customer Success Management 2012

A White Paper / Report of the Customer Success Management Initiative Webinar: Thursday; February 23rd 2012 10: AM PST Over the past couple of years, a new position has been showing up in the open job listings throughout the …

How Dropbox Increases Their Customer Engagement Rate

Today I’ve interviewed Steve Bartel, Head of Analytics Team at Dropbox. Dropbox no-touch sales model is a very good example to emphasize how important it is to increase customer value using different types of user approach activities (nurturing campaigns, application,…