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Keeping Customers Happy Increases Customer Lifetime Value

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“Keeping customers happy is key to keeping your business alive and profitable” and we couldn’t agree more! The best type of customer service is attentive, responsive and proactive. This is why we advocate customer success and the value it offers companies. We published an informative Mashable article last month on 5 Tips for Creating and Maintaing Customer Loyalty.

It doesn’t matter whether it’s B2B or B2C, the goal is the same: help customers realize the value they subscribed for. There is no one approach when your customer base is so segmented, but with the right customer engagement tools, you can achieve the same success.

We found the below infographic from Bolt to be full of interesting stats!

* 97% of users use word-of-mouth to share their experiences
Want to go viral? This is the best type of FREE marketing, just make sure it’s positive!

* 85% of users would be willing to pay than standard price to ensure great customer service
With customer analytics, you’ll have all the signs to keep nurturing your relationships and grow their lifetime value

* 61% said accessible information and availability for questions encourages them to spend more
Two lessons: 1) don’t stop selling once customer signs up; 2) don’t treat all customers equally. Target your communications to their level of engagement with your service.

Keeping Customers Happy Keeps You In Business (Infographic)

(image credit infographic world via bolt)


Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank well as having grown oranges.

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