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5 Ways To Accelerate Revenues From Your Mobile App

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Mobile app developers have been looking to recreate a similar level of accomplishment as Instagram has. For many the process starts with A/B testing to tune their mobile app to their users’ preferences and identifying their in-app behaviors. At the “Monetizing Your Mobile Apps: Real Time Testing & Tuning” meetup, I shared the importance of leveraging big data to track user engagement throughout the customer lifecycle. Attempts to engage your users become more relevant when you understand what they need and when they need it.

Here are 5 Ways To Accelerate Revenues From Your Mobile App from my presentation:

1. Maximize Revenues Per User
2. Use Metrics For Pirates (aka AARRR)
3. Track User Actions
4. Build A User Engagement Team
5. Personalize Marketing Campaigns

It was another successful SF CloudMafia meetup with our friends from SWRVE and Tapjoy – special thanks to AdRoll for hosting!

Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

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For your convenience, please find below my presentation from SaaS University in Boston this year.