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3 Strategies To Turn Customer Service Into Your New Lead Generator

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Generating leads is always a main objective for marketing and probably the first idea that comes to mind for bringing in new business for your company – we’re always trying to figure out how and it’s not always the easiest. Equally as tough is retaining your existing customers; it requires as much effort to keep them happy as it does to entice new prospects.

When it comes to maintaining your existing  relationship with your customers, constant communication is important. This is where customer service (and engagement) serves an important purpose because it maintains the ties between your business and customers (current or prospects).

I came across an interesting read that listed 3 way you could turn customer service into your new lead generator – the common denominator being all three demand quality communication.

1. Inbound marketing – this could come in the form of customer service or general marketing inquiries. From here you can distinguish whether they’re looking to do business with you or already are. This is your opportunity to win them over with great responses because they will choose to remain your customers or become your new ones.

2. Customer surveys – gathering data is a popular way to hear what your customers think and want so you can determine your next course of action. This way you can send them product updates based on their feedback and plan your marketing strategies around it.

3. News and updates – keep your customers in the loop about your business about things like referrals and product updates. This could invite in-bound inquiries (and new leads)!

Has your business experimented with generating leads in these ways?

Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

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