Contact Us: 1-800-634-1990


Latest customer engagement trend: in-app messaging

Stay in the latest updates.

Get the latest tips and advice delivered straight to your inbox.

One effective customer engagement trend I’ve noticed recently is that the communications between vendors and users is being done increasingly via the application itself. This applies to both trial/free users and paying customers. Maybe it’s because it simplifies switching in and out of different channels (email, social media, or another browser!) – and being able to communicate directly through the service makes things easier.

Products have started incorporating social features, community features (like customer communities), and social engagement features within the app. Companies have taken a direction where instead of building social apps, they’re making their apps social.

SproutSocial does a great job at this. In their dashboard, they have an in-app pop-up that’s not very intrusive to your experience and they post the most important news or content they want to promote. In some cases it links to a white paper that I might be interested in or a new feature they’ve added.

in-app messaging is a great way to engage your existing customers

In-app messagingĀ is a great way to engage your existing user and remind them of useful content, events, etc. without requiring a lot of effort on their part. From there, they get more value out of the app and it makes it easier for them be advocate for your company. If you’re interested, check out Appbox.js.

Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

You might also like
You might also like
With the growth of subscription revenue models in many industries, especially in the SaaS space,
In a recent online customer success discussion, a CSM team manager was interested in the
The Customer Success function has made its way into almost every other SaaS company, working