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3 Lessons Learned from Business of Software 2012

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If there is only one conference you should attend each year, it would definitely be the Business of Software conference series (I highly recommend for software entrepreneurs). It was my second time attending this year and it was great!

Three main themes came up on stage and during hallway discussions: user awesomeness, company culture and lack of pattern for success.

User Awesome – Basically it’s not about you, not about your company, it’s about being able to contribute to your users so they are great. Oh, and if your product or service is helping them become badass users (thanks Kathy Sierra) you’re on the road to success.

Company Culture – Big companies, small companies, hierarchy (or lack of) building the right company culture means a lot to even software entrepreneur.

Oh, and one more thing, if you come to get the receipe to build a successful business, you’ll soon learn that there isn’t any.

There’s no set pattern for success. 

The key is to build the company that is right for you where you learn from your own mistakes, be in touch with people who can give you smart advice (did I mention Business of Software conference already?) and drive your own success.

And one last thing I absolutely enjoyed from this event: there were so many great people. I was fortunate to build a brand new software business called SockExchange during BoS2012 – check it out below:

See you all there next year 😉

Guy Nirpaz

Guy Nirpaz is a Silicon Valley-based Israeli entrepreneur and CEO of Totango, a Customer Success software platform. A pioneer in the Customer Success field, Guy established the Customer Success Summit and is a well-regarded industry speaker and community contributor. Guy loves people and technology and has dedicated his career to improving the way in which business is done through innovation. Fun Facts: Guy moonlights as the lead guitarist in a rock band based out of his garage in Palo Alto and used to command a tank well as having grown oranges.

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