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OVUM: On The Radar – Totango

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On the Radar” is OVUM’s research report where they look at interesting new ideas and startups that their clients might be interested in knowing about. After all this discussion on the Customer Adaptive Enterprise, one of the most important things organizations need to think about is: how can they respond faster than their competitors? Enter the OODA loop “powerful sensing capabilities”: Observe, Orientate, Decide, Act.

For customers and employees alike, understanding how they’re adopting and using software is crucial for identifying usage patterns and how to get the highest ROI. Whether your goal is to increase conversions or retention, it’s worth looking into so you can promote behavior that benefits your company.

OVUM on the Radar from Totango on Vimeo.

Access the FULL webinar here.

See the slideshare presentation here.

Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

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