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The big sales and marketing divide, tools to bridge the gap

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I wanted to share this great infographic that just came out this morning from our friends at KnowledgeTree on sales and marketing friction points. It all started when their CEO Daniel Chalef wrote about why sales and marketing are more divided than ever. He goes on to elaborate what are some technologies that can bridge the gap to help businesses move forward as a whole.

As much as half of all sales teams are dissatisfied with marketing, according to a survey KnowledgeTree conducted earlier this year, much of it because marketing materials aren’t being used the right way. I have personally experienced this working with our sales team, but keeping open internal communication and giving them easy (and organized) access to marketing materials (e.g. research reports, infographics, relevant blog posts, white papers) makes their job a lot easier. For example, I’ve created an online content inventory that’s tagged by fields like topic, type of content or target audience, and update it when new, helpful content is released.

What are some other ways to help address the divide? Share your thoughts in the comments below!

Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

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