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And the winner is… Totango!

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Award season is upon us and Totango emerges early as a winner in this year’s CRM Watchlist. For those who aren’t familiar with this report by Paul Greenberg, the CRM Watchlist is an impact award looking at which companies have made the most impact in the market in 2014 along with those who are anticipated to make even more impact from 2015 through 2017. This is Totango’s second year in a row being on the list and we’re excited to see the impact we’re having on the market especially within our customer base.

“To win this, you have to be a formidable presence in the market” said Greenberg in the report, “You are a company that has a great value, not just to the customers you serve, but also to the market you reside in. You are a company that has a sustainable impact on the actual direction that your market takes, and thus, for a company considering the purchase of products or services, a more than viable candidate for being the top choice in their arsenal.”

142 companies submitted applications to be considered for the CRM Watchlist, with a total of 20 organizations making the final list of winners. Here is the list of criteria that each company had to provide in order to be considered:

  1. Corporate overview: Who are you and why should you be on the Watchlist?
  2. Financial overview (confidential): Tell me as much financial information as you are comfortable revealing, but make a case for your financial stability and growth.
  3. Management: Who runs the show there when it comes to all customer-facing things, both generally and specifically?
  4. Vision and mission: Not only what is your vision and what is your mission, but also how is it manifested in your business and interactions with the rest of the world?
  5. Technology: If you’re a tech company, what are your products, services, and pricing? As a consulting/SI firm, what practices do you have and what is your expertise in those?
  6. Customers: Who are your customers, what is your deal size, give me some marquee names if you can?
  7. Partnerships: How do you think about partnering? Who are your alliance partners and why? What kind of programs do you have?
  8. Marketing strategy: What is the approach you will take to marketing in the upcoming time frame? What kind of actions does that lead to?
  9. Outreach (analyst relations; public relations): What is your outreach game plan? Who are you talking to and what kinds of interactions do you have with the analysts and journalists?
  10. Market impact: How top of mind are you in the marketplace? What awards have you won? How is your presence sought after and found?
  11. Thought leadership: What kinds of things are you doing to capture mindshare, not market share?
  12. Culture: How great are you to work for? Work with?

See the full list of winners in the report here.


Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

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