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Ten Reasons Your Organization Needs Totango, the Leader in Customer Success Management

Top 10 Reasons Why Your Subscription Business Needs Totango

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Customer Success technology has finally reached mainstream recognition as an integral tool for any subscription business. Your organization can’t afford to wait any longer to add a Customer Success solution to your current tech stack. And that’s where Totango comes in. Totango’s Customer Success platform specializes in solving the problems of managing, retaining, and maximizing the value of your current customers, at scale.

According to the 2016 Subscription/SaaS Metrics Survey, 97% of subscription-based organizations are finally paying attention to churn. While the emphasis on churn is important, subscription-based organizations need to do more than just track it – they need to understand, control, and ultimately reduce churn to stay competitive.

While not exhaustive, here’s a quick Top 10 of how Totango is the best Customer Success solution for your recurring-revenue business.

  1. Transparency: See the real-time health and likeliness to renew for all accounts.
  2. Accuracy: Forecast churn, retention, and upsell revenue with precision.
  3. Early warning system: Identify which customers need your attention and why with data-driven insights and alerts.
  4. Work process management: Ensure that the right actions are prioritized and assigned with intelligent workflows.
  5. Customer campaigns: Automate relevant, timely, and personal communications, at scale, triggered by user behavior.
  6. Segmentation: Tailor your engagements based on real-time, meaningful customer data.
  7. Customer analytics: Visualize the state of your business and measure key trends and insights.
  8. Customer monitoring: Track user progression through the customer journey and be notified when they go “off course.”
  9. Enterprise hierarchies: Manage complex customer relationships across account levels, products, and partners, at scale.
  10. Post-acquisition management: Monitor the entire customer journey with technology that is built on top of your current tech stack.

No other technology solution can offer the capabilities provided by Totango. Traditional technology for marketing, sales, and customer service cannot adequately manage your customer base. Those tools are designed to facilitate lead generation, pipeline management, and reactive customer support, respectively. By supplementing your CRM with the data, monitoring, and engagement capabilities of a Customer Success platform, you can focus on every user no matter where they are in the customer lifecycle.

There’s no time to waste. Until your company prioritizes Customer Success, you’re jeopardizing revenue and potentially leaving money on the table. Don’t throw away resources on subpar solutions that don’t add the value your company needs or by trying to build an in-house solution with limited features and functionality. Let Totango, the leading Customer Success Solution, provide the data you need to understand your customers’ behavior and experience throughout their customer journey, dramatically increasing your ability to retain and grow them over time. Request a demo today.

Ravit Danino

As our head of product, Ravit is building the next generation of Customer Success. She brings a wealth of experience leading product at Marketo, HP, and Mercury Interactive.

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