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Must-Attend Sessions at #CSSummit17 for Customer Success Leaders

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Every year, Customer Success Summit provides actionable insights on how to run a successful Customer Success program! Here are the top 3 sessions you don’t want to miss in our 5th annual Summit:

1. Boosting Adoption with Behavior-Driven Messages – Matt Zelan, Chief Customer Officer, Act- On Software

Matt Zelan will share how Act-On is driving product adoption through the use of behavior-based email communications triggered by specific product actions (or inactions). He’ll discuss strategies and tactics that save his team time while providing personalized and contextual messages that add value to every product user. 

2. Metrics that Bridge Sales & Customer Success (A Sales-Ops Perspective) – Nate Richardson, Corporate Operations, xMatters

Nate Richardson shares the secret-sauce to bridging the gap between Customer Success and Sales. This session will help you determine metrics that matter! Learn how to select data to tell the right story and accelerate growth. A key takeaway from Nate will be: “How to align Sales and Customer Success teams around common goals to maximize growth.”

Nate also shared this piece of advice for the future leaders of Customer Success: “Dispel the notion that Customer Success is ‘like’ any other role within your organization. While your CSMs might have similar responsibilities to support, marketing, or sales, their role within your organization should be horizontal and recognized as a critical business function that goes well beyond being just a cost of sales.”

3. How Our Early Warning System Helps Us Retain 12k+ Customers – Ephrat Geisler, Business Intelligence Operations Manager, AppsFlyer

Ephrat Geisler will share insights and tips on AppsFlyer’s journey with Totango and how Customer Success technology has assisted their CSMs to manage more than 12,000 customers. If you don’t have an early warning system within your customer success organization, AppsFlyer will explain how it works and more importantly, how it has reduced churn.

Don’t miss these sessions and so much more at #CSSummit17 on Feb 27-28th in beautiful San Francisco. Connect, network, and learn with Customer Success professionals from around the world. 

Jill Rubin

Jill is a senior marketing and business development executive with experience leading successful teams in both large companies and startups. She has taken companies from early stage to strong revenue growth and propelled established businesses to industry leadership positions.

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