Totango Blog: Your Guide to Managing the Customer Journey

Mia Jacobs |January 15, 2019

The 5 Best Customer Retention Strategies for Subscription Businesses

The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention.…

Mia Jacobs |January 10, 2019

4 Features Your Digital Customer Engagement Platform Must Have

At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will customers receive excellent service and well-supported products, but your enterprise will be financially healthy in…

Mia Jacobs |January 8, 2019

How to Beat the Average Churn Rate for Subscription Service Enterprises

When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel their subscription every year. It’s a simple way to check out the health of your…

Mia Jacobs |January 4, 2019

5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of…