Customer experience vs. customer success: what's the difference?
Best Practices

Customer Experience vs Customer Success: What’s the Difference?

4 – min read Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize …

Product updates

Totango Product Updates | July 29,2019

2 – min read We are happy to share that we have established a more concrete seasonal release cycle (winter, spring, summer, fall), continuing to deliver updates and feature …

How Customer Success and Sales work together to get and retain customers.
Best Practices

Customer Success and Sales: How They Work Together

4 – min read What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep and lasting relationships with your …

Importance of Customer Success in the Modern Age
Best Practices

Why Customer Success is Important in the Modern Age

4 – min read Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off …

Retaining current customers ultimately leads to higher profits.
Best Practices

The Relationship Between Customer Retention and Profitability Explained

4 – min read Every business needs to be able to make and increase profits. We go to exhaustive lengths to find new ways to make our businesses more …

Nurturing the customer relationship is at the heart of a customer-centered enterprise.
Best Practices

Why You Should Focus on Nurturing the Customer Relationship

3 – min read The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably …

Company updates

Why You Can’t Miss Customer Success Summit – Team Edition

2 – min read In the past six years, we’ve experienced tremendous success with our annual Customer Success Summit. Given the overwhelmingly positive response to our Executive Forum in …

Importance of focusing on current customers, high customer retention.
Best Practices

Understanding the Importance of Customer Retention

3 – min read You wouldn’t throw your money away on the street, would you? Or drop it down the garbage disposal? If you’re not working hard to retain …

Tips to improve your customers experience.
Best Practices

3 Tips for Improving the Enterprise Customer Experience

4 – min read What’s your company’s most precious asset? It’s not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without …

Modern enterprises need to adopt a customer-centric approach.
customer centric enterprise

The Top 5 Customer-Centric Goals for an Enterprise

4 – min read These days, customers expect personalized service. Whether they’re shopping for software or a way to increase sales, they expect you to be right there next …

Product updates

Totango Product Updates | July 1st, 2019

< 1 – min read We know that our customers spend their day to day in Totango Spark. This enables them to always stay up to date with their customers’ …

Latest Totango News