Customer Experience vs Customer Success: What’s the Difference?
Imagine you are planning to fly home for the holidays. How do you feel about the impending journey? What is your mood as you visualize the process of finding a flight, booking a ticket, getting to the airport, checking your
Totango Product Updates | July 29,2019
We are happy to share that we have established a more concrete seasonal release cycle (winter, spring, summer, fall), continuing to deliver updates and feature releases every two weeks under a focused quarterly theme. This quarter our focus is on CSM
Customer Success and Sales: How They Work Together
What’s better for your business to focus on: customer success or sales? Customer success is the practice of cultivating deep and lasting relationships with your customers, which can unlock lasting customer lifetime value for your business. And sales is, well,
Why Customer Success is Important in the Modern Age
Times are changing. The old sales idea of courting and closing a customer in a single effort and considering their value “bagged” from a one-off transaction is as antiquated as dial-up modems. After all, the digitization of business has empowered customers
The Relationship Between Customer Retention and Profitability Explained
Every business needs to be able to make and increase profits. We go to exhaustive lengths to find new ways to make our businesses more profitable, but sometimes the answer is right in front of your nose: if you want
Why You Should Focus on Nurturing the Customer Relationship
The digital transformation of business has created a customer-centered economy where customers seek short-term commitments and value choice, flexibility, and personalized service. This has irrevocably changed how enterprises need to approach customers. Instead of capturing the bulk of customer value
Why You Can’t Miss Customer Success Summit – Team Edition
In the past six years, we’ve experienced tremendous success with our annual Customer Success Summit. Given the overwhelmingly positive response to our Executive Forum in Napa earlier this year, we are bringing the same focused, hands-on learning and collaboration approach
Understanding the Importance of Customer Retention
You wouldn't throw your money away on the street, would you? Or drop it down the garbage disposal? If you’re not working hard to retain customers, you may as well—because you’ll be losing money. A one-time customer is a lost revenue
3 Tips for Improving the Enterprise Customer Experience
What’s your company’s most precious asset? It's not your inventory, your stock options, or your intellectual property. It’s your customers. Your business can’t exist without them, and if you want your business to last, you’ve got to make them happy.
The Top 5 Customer-Centric Goals for an Enterprise
These days, customers expect personalized service. Whether they’re shopping for software or a way to increase sales, they expect you to be right there next to them searching for every potential edge that will help them grow their business. The digital
Totango Product Updates | July 1st, 2019
We know that our customers spend their day to day in Totango Spark. This enables them to always stay up to date with their customers' status and goals. This year we are focusing a lot on Customer Success Manager productivity