Totango Award Winner
Award

Totango Awarded Best SaaS Customer Success by APPEALIE

< 1 – min read September 26, 2019 Yesterday at the 2019 APPEALIE SaaS Conference in San Francisco, Totango was named the winner of the 2019 APPEALIE Award for Best …

How are User Engagement and Retention Related? It’s simple: engaged users are more likely to stick with your brand.
Customer Engagement

How are User Engagement and Retention Related?

3 – min read It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. …

What is the cost difference associated with attaining a new customer versus keeping a new one, and how do you optimize both?
Customer Retention & Churn

Customer Retention vs New Customer Acquisition: How Do You Optimize Both?

4 – min read Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey.  It’s important to keep that perspective in …

Product updates

Totango IBIZA Product Updates | September 23rd, 2019

< 1 – min read Totango Product Updates | September 23, 2019 First, I would like to start by thanking all of you who joined us for a  great Customer …

Company updates

What I Learned from Customer Success Summit 2019

3 – min read 5 Fun Memories That Made This An Event I Won’t Forget Customer Success Summit – Team Edition wrapped up last Friday in New York City. …

How can customer-centric enterprises use customer data to their advantage?
Best Practices

The Best Customer-Centric Uses of Data

4 – min read Becoming customer-centric—putting the customer’s needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track …

There are many benefits to using a customer data platform.
Customer Data Platform

The Customer Data Platform Benefits You Should Know

4 – min read Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say …

Create standardized, actionable steps for your Customer Success teams based on your customer journey insights.
Best Practices

How to Make the Most of Customer Journey Insights

4 – min read If you want to make your business customer-centered, you’re going to need customer data. Without it, you can’t keep track of your customers’ needs, business …

Customer Lifetime Value

How to Calculate Customer Lifetime Value

4 – min read To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new …

Product updates

Totango IBIZA Product Updates | September 9th, 2019

< 1 – min read Totango Product Updates | September 9, 2019 Introducing Agenda, an enhanced experience for your team to manage their work and control their time. Portfolio managers …

Regular, effective customer engagement will help your customers realize value.
Customer Engagement

Why is Customer Engagement Important and Valuable?

4 – min read The difference between a friend and an acquaintance is the regularity and depth of your communication. A friend is part of your day-to-day life. You …

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