Totango Awarded Best SaaS Customer Success by APPEALIE
September 26, 2019 Yesterday at the 2019 APPEALIE SaaS Conference in San Francisco, Totango was named the winner of the 2019 APPEALIE Award for Best SaaS Customer Success. The APPEALIE is awarded annually to SaaS applications and solutions that demonstrate excellence through
How are User Engagement and Retention Related?
It’s simple: engaged users are more likely to stick with your brand. But heightening user engagement to compel renewals year after year isn’t so simple. And if you’re struggling to raise engagement and retention rates through separate initiatives, you may
Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in mind as you help customers progress through different teams—from sales to customer success and back again—and
Totango IBIZA Product Updates | September 23rd, 2019
Totango Product Updates | September 23, 2019 First, I would like to start by thanking all of you who joined us for a great Customer Success Team Summit in New York City last week! We had a great few days, discussing
What I Learned from Customer Success Summit 2019
5 Fun Memories That Made This An Event I Won’t Forget Customer Success Summit - Team Edition wrapped up last Friday in New York City. Seeing everyone learning, collaborating and sharing was incredibly inspiring and made this definitively the Best Customer
The Best Customer-Centric Uses of Data
Becoming customer-centric—putting the customer's needs and interests at the center of your goals and processes—is impossible without customer data. You need customer data to track progress toward goals, deliver on promises, and continually upgrade your product. Doing so will help
The Customer Data Platform Benefits You Should Know
Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say your customer just completed onboarding quicker than the average user, but you missed the chance
How to Make the Most of Customer Journey Insights
If you want to make your business customer-centered, you're going to need customer data. Without it, you can’t keep track of your customers' needs, business goals, and challenges. When you gather and analyze customer data, you can uncover customer journey
How to Calculate Customer Lifetime Value
To succeed as a subscription or recurring revenue enterprise, you need to adopt a customer-centered approach. Instead of focusing just on the acquisition of new business, you have to prioritize retaining and nurturing existing customers. This is because the digital transformation
Totango IBIZA Product Updates | September 9th, 2019
Totango Product Updates | September 9, 2019 Introducing Agenda, an enhanced experience for your team to manage their work and control their time. Portfolio managers are extremely knowledgeable about their customers and their work. In order for them to be successful, they
Why is Customer Engagement Important and Valuable?
The difference between a friend and an acquaintance is the regularity and depth of your communication. A friend is part of your day-to-day life. You speak often, and you’re familiar with each other’s lives. An acquaintance, on the other hand,