customer success vs account management
Customer Experience

Customer Success vs Account Management: Understanding What Each Team Does

3 – min read Customer success and account management share common goals: Building customer loyalty and driving growth.

what is customer retention management
Customer Retention & Churn

What is Customer Retention Management and Why Does it Matter?

4 – min read As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises.

churn management strategies
Business Insights

The Top 7 Churn Management Strategies for B2B Enterprises

4 – min read There are almost always indicators that a customer is going to churn, which means that if identified early, a good Customer Success team can mitigate the risk and execute a successful recovery plan.

Customer Experience

Bentley Doubles Down on Customer Success with Totango’s New Dynamic Assignment Solution

3 – min read This week, Totango launched Dynamic Assignment, a new innovation that taps into a fluid group of specialists throughout the enterprise and matches their expertise …

Your CS team members should be assigned a specific role and set of responsibilities that facilitates smooth operations.
Customer Success

Understanding the Customer Success Team Structure

5 – min read The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose is to build, maintain …

Totango Fall 2019 Release - Sedona
Product updates

Product Update January 20, 2020 Campaign

< 1 – min read Winter is here, and we all definitely feel it! It’s 36 degrees outside where I’m based in California, and I know it’s much colder for many of you.

Customer Success

Customer Delight vs Customer Satisfaction: How These Two Concepts Work Together

3 – min read Satisfaction is practical. Delight is emotional. That is the big difference in the customer delight vs customer satisfaction divide.

Product updates

Totango Announces Dynamic Assignment

2 – min read At Totango we strive to deliver cutting-edge approaches to the challenges facing the Customer Success industry. Today we are thrilled to announce our latest innovation, Totango Dynamic Assignment.

customer centric enterprise

Customer Success: Roles Within a B2B Enterprise

3 – min read When customers succeed using your product, your enterprise succeeds. To accomplish that, you need a well-structured customer success team with clearly defined roles within the …

Effective customer expansion strategy starts by taking the time to understand your customers goals and provide steps to achieve those marks.
Renewals

How to Improve Your Customer Expansion Strategy

4 – min read Every business needs to grow. However, in today’s customer-centered economy, simply seeking out new customers is not enough. Companies today are instead looking to implement …

Totango Fall 2019 Release - Sedona
Product updates

Opening 2020 with Totango

< 1 – min read Product update Jan 7, 2020  Happy New Year! I hope you all had a great time celebrating the new year with friends and family.  At …

Customer Onboarding Rocketship Results
Onboarding

How to Perfect Your Customer Onboarding Workflow

4 – min read Onboarding is an opportunity to set your customer up for success. It is the first glimpse they get of your product and your team, and …

Customer data insights, the key to understanding your customers and their business goals so your team can engage productively, and proactively.
Best Practices

Customer Data Insights: Best Practices for Tracking and Taking Action

4 – min read As the economy continues to become more digitally-based, customer data becomes more valuable and accessible than ever. To operate without insight into your customers’ preferences …

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