Build Client Relationships

How to Build Client Relationships Digitally: 14 Pro Tips

9 – min read Learn How to Build Client Relationships Digitally: 14 Proven Tactics Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with …

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B2B customer segmentation
Customer Success

B2B Customer Segmentation: Six Best Practices

7 – min read B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into …

client onboarding questionnaire
Customer Onboarding

How to Craft the Best Client Onboarding Questionnaire

6 – min read A client onboarding questionnaire helps you gather the information you need for excellent client relationships that promote long-term loyalty. Asking the right questions is key …


the unique role of CSMs
Customer Success

The Unique Role of CSMs

3 – min read The role of a Customer Success Manager (CSM) is always important but it is especially critical during an economic downturn. As a CSM, you know …

invest in growth
Customer Renewals

Why Customer Expansion Should Be A Critical Component of Your Growth Strategy

3 – min read Did you know that 70% of revenue in a subscription-based business comes from existing customer renewals and upsells? Renewals and upsells are effective ways to …

how to do more with less
Customer Success

How the Right CS Platform Can Help You Do More with Less

3 – min read Protecting and growing your current customer base should be your top priority right now, but how do you do that when your marketing and sales …

how to engage customers
Customer Engagement

Open the Channels of Communication with Your Customers

3 – min read When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical …

Why you should throw out your CRM
Customer Success

Why You Should Throw Out Your CRM

3 – min read Ready for a controversial statement? You don’t need your CRM. Yeah, we said it. Sure, there is a place for customer relationship management (CRM) technology …


how to risk-proof your business
Customer Retention & Churn

How to Risk-Proof Your Business with Totango

3 – min read Detecting and protecting at-risk customers is important even in the best of times, but it is especially critical during times of economic instability when your …

Monitor Customer Health
Customer Health

It’s Time to Confront Reality: Monitoring Customer Health

3 – min read It can be really easy to overlook signs that may indicate something is wrong. That illuminated Check Engine light in your car, that slight ache …

Shift right
Customer Retention & Churn

It’s Time to Shift Right

2 – min read It may sound counterintuitive to say that now, in these times of economic uncertainty, is the time to invest and not to cut back. But …

The Customer Success Playbook
Customer Success

The Customer Success Playbook: How to Survive and Thrive During an Economic Downturn

4 – min read In uncertain economic times, attracting new customers becomes exponentially harder as budgets get tighter and priorities shift. As a customer success leader, it’s important to …

Why customer loyalty is important
Customer Loyalty

How Customer Loyalty Can Drive B2B SaaS Business Growth

4 – min read Customer loyalty is a key to repeat business and referral generation for any business model. For B2B SaaS companies, customer loyalty drives subscription renewals and …

3 things CMO should do during an economic downturn
Customer Marketing

3 Things CMOs Should Do During an Economic Downturn

3 – min read The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the …

Guide to Customer Success in SaaS
Customer Success

Customer Success in SaaS: A Complete Guide & Best Practices

6 – min read Customer success in SaaS differs from CS in other industries. The software service industry presents unique challenges for customer success management while also creating unique …

3 Things CRO Should Know During Economic Downturn
Customer Journey

3 Things CROs Should Know During an Economic Downturn

3 – min read What do you do if your job responsibilities include managing every revenue-generating function in your organization and driving predictable growth – and then the world …

Resolve Escalations SuccesBLOC
Escalations

Resolve Escalations and Deepen Customer Relationships with Totango’s New SuccessBLOC

3 – min read You always want to provide a positive, nurturing experience for your customers through every step of their journey. But despite your best efforts, sometimes issues …

Invest in customer success
Customer Success

Why Now is the Time to Invest in Customer Success

2 – min read Right now, we are on the cusp of an economic downturn. Inflation and interest rates are soaring, the stock market is plummeting, and organizations are …

composable customer success
Customer Success

What is Composable Customer Success and Why is it Important for Your Business?

3 – min read If you have a child that loves to play with LEGOs, then you probably know that one of the greatest things about these little interconnecting …