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Customer engagement objectives help your team stay on track.
Best Practices

Customer Engagement Objectives You Should Keep in Mind

3 – min read When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer …

Upsells should only be pursued when they make sense for the customer.
Renewals

Customer Success and Upsells: How to Make the Most of Opportunities

3 – min read When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. …

The best way to stop churn is to take proactive preventative measures.
Customer Retention & Churn

The Top 4 Causes of Customer Churn and How to Address Them

4 – min read In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more …

A customer-centric culture is needed is today's economy.
Best Practices

The Ultimate Guide to Creating a Customer-Centric Culture

4 – min read Culture is defined by actions. It is a tangible presence customers can see and feel in the way you engage them, respond to them, and …

The right customer success KPIs can reveal important insights.
Best Practices

The Most Important Customer Success KPIs You Should Be Tracking

4 – min read Customer success initiatives are critical in ensuring your product gives customers the positive outcomes they’re looking for. But how can you tell if your customer …

Customer Engagement

The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises

4 – min read Customer loyalty is priceless. If you retain customers, they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers …

Onboarding

The Top 5 Customer Onboarding Metrics and How to Leverage Them

4 – min read Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should …

Renewals

How to Calculate Your Customer Renewal Rate

4 – min read Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your …

grow customer relationships
Best Practices

Grow Customer Relationships: Strategies for Long-Term Success

4 – min read The new customer-centered economy marks a fundamental change in the business/customer relationship. It’s no longer wise for businesses to focus the majority of their efforts …

Adoption

How to Increase Product Adoption Rates: Tips for SaaS Enterprises

4 – min read Congratulations! You’ve won a new customer and helped them learn how to use your product or service. What happens next? In a perfect world, the …

Customer health scores give you an at-a-glance picture of where your customer stands.
Best Practices

The Complete Guide to Improving Your Customer Success Health Score

4 – min read An illuminated “check engine” light is scary because it doesn’t offer any solution. There could be any number of reasons why that little beacon has …

Knowing how to calculate retention rate is a vital skill for customer success teams.
Customer Retention & Churn

How to Calculate and Improve Your Customer Retention Rate

3 – min read Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. …

Tracking metrics is a great way to improve your customer success efforts.
Customer Success

The Most Important Customer Success Metrics to Track and How to Improve Them

4 – min read Customer success metrics are used to discover what kind of customer experience you are really delivering. You can position yourself as a customer-centered business and …

Mapping the customer journey will make it easier to provide ongoing value.
Customer Journey Mapping

How to Map the Customer Journey Stages to Foster Lifetime Value

4 – min read From the moment a customer buys your product or subscribes to your service, they’ve chosen to take a journey with your brand. It’s a journey …

These tips will help you resolve customer escalations quickly and effectively.
Escalations

The Top 5 Customer Escalation Best Practices You Need to Know

4 – min read Escalations are the horror movie soundtrack of the subscription-based business. Their arrival signifies one thing—impending churn. Scary as they can be, however, customer complaints can …

Adjusting to the customer-centered economy means nurturing long-term growth for customers.
Customer Success

Understanding Customer Success: Growth Driven by the Customer-Centered Economy

3 – min read In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for …

Setting goals will help your customer success team stay on track.
Best Practices

7 Customer Success Team Goals for Your Enterprise in 2019-2020

4 – min read Realizing lifetime value from your customers is about generating lifetime value for your customers. That’s the central tenant of the customer success approach to business. …

The product adoption rate metric will help you measure the success of your campaign.
Adoption

How to Calculate Adoption Rate and its Impact on Customer Lifetime Value

4 – min read If your customers aren’t using your product, then they’re not really your customers. They may have subscribed, but if they’re not actively engaging with the …

Customer success software makes it easier to handle customer escalations.
Escalations

How to Handle Customer Escalations in the New Customer-Centered Economy

4 – min read Happy customers are in everyone’s best interests, particularly in today’s customer-centered economy. Because customers are empowered to walk away at a moment’s notice, they have …

Following these best practices will help make your onboarding process a success.
Best Practices

A Customer Onboarding Checklist for the Digital Era

4 – min read When a customer buys your product or subscribes to your service, you need to impress them—fast. Customers form opinions based on their first experiences with …

Best Practices

The 5 Best Strategies to Win Back Lost Customers for Your Enterprise

4 – min read Think of them as your customers—even when they’re heading out the door. That’s the ideal approach when a customer lapses. Churn is built into every …

Best Practices

5 Best Practices for Effective Customer Escalation Handling

4 – min read Imagine you’re a customer. You’re enjoying a product or service and everything’s fine—until it’s not. Suddenly, your fresh food box was delivered containing spoiled meat, …

Tracking user adoption metrics will help you make sure your customers are getting value from your product.
Adoption

The User Adoption Metrics That Matter for Your Customer Success Team

4 – min read Your user adoption metrics create a silent, unending conversation between your enterprise and your customer. They are invaluable in helping you understand the results your …

The onboarding phase is a critical one, so be sure you follow these best practices.
Onboarding

6 Customer Onboarding Strategies Your Success Team Must Implement

4 – min read It’s a familiar story. You’ve won a great new customer and it seems like it’s time to celebrate. But then they don’t fully adopt your …

Company updates

Totango Welcomes Seasoned Industry Leaders to Executive Team

2 – min read Last year, we experienced record business growth—we more than doubled our revenue and customer base, tripled our engineering and support staff, introduced Totango Spark, a …

With the right winback strategies, you can bring customers back and deepen the relationship.
Best Practices

Successful Winback Campaign Examples for Your Customer Success Team

4 – min read In today’s digitally transformed business world, customers are empowered to shift their subscription loyalties at short notice and without repercussion. As such, there’s seemingly no …

Best Practices

5 SaaS Renewal Process Best Practices for Customer Retention

4 – min read You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. With a focus on lifetime customer success rather than …

Customer Retention & Churn

Reducing Churn: ROI-Focused SaaS Strategies for Customer Success

4 – min read [social_warfare] Fear of customer churn can make you feel you’re standing above a trap door, like the floor could fall away at any moment. But …

Customer Engagement

SaaS Customer Engagement Metrics That Can’t Be Ignored

4 – min read Every successful SaaS company must be a strict disciple of the culture of the customer. This culture reflects the current customer-centered economy that has arisen …

It's best to supplement a CRM with a strong customer success software.
Customer Success

Customer Relationship Management System Features: What a CRM Includes and What It Doesn’t

4 – min read We’re living in the age of the recurring revenue business, and in this increasingly digital economy, enterprises succeed by nurturing customer relationships over the entire …

Customer Engagement

Customer Engagement Solutions for the Customer-Centered Economy

4 – min read Your customers should be your greatest obsession. The digital transformation of business has created a customer-centered economy built on subscriptions, personalized services, and new definitions …

Best Practices

Proven SaaS Customer Success Best Practices to Increase Lifetime Value

4 – min read Recurring revenue is the lifeblood of any SaaS enterprise operating within today’s new subscription economy. The digital transformation of business has led to an explosion …

Customer loyalty

The 6 Best Ways for Building SaaS Customer Loyalty

4 – min read Customer retention is vital to the health of your business. In order to run a successful enterprise, you have to think in terms of customer …

Customer Retention & Churn

The 5 Best Customer Retention Strategies for Subscription Businesses

4 – min read The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work …

Customer Engagement

4 Features Your Digital Customer Engagement Platform Must Have

4 – min read At its core, customer success is simple: take care of your customers and they’ll take care of your business. Nurture relationships, and not only will …

These best practices can help your enterprise reduce churn.
Subscription Based

How to Beat the Average Churn Rate for Subscription Service Enterprises

5 – min read When you’re selling subscription services, how do you measure customer success? Most subscription-based enterprises look at “churn rates,” or the percentage of customers who cancel …

customer centric marketing
customer centric enterprise

5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

5 – min read ‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. It’s a way of thinking. Customer expectations and demands on enterprises have never …

totango lunch
Best Practices

Customer Success for the Enterprise Luncheon Creates an Interactive CS Experience in The Bay Area

3 – min read The Customer Success for the Enterprise, luncheon held on Nov. 6th, in Palo Alto was an invitation-only event hosted by Totango, the leader in Customer …

TSW
Event

Highlights from TSW ‘18 in Las Vegas

2 – min read We had a great time at the Technology and Services World (TSW) in Las Vegas networking, sharing ideas, and learning about the latest trends in …

Event

SAP CX LIVE Recap, General Availability of Spark, and Upcoming Webinars

< 1 – min read We’ve had a very busy week full of exciting news at the Totango HQ and in Barcelona attending SAP CX Live!  First off, we are …

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