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Customer Journey
Get the latest best practices on each stage of the customer journey.
- All
- Adoption
- Customer Engagement
- Customer Retention & Churn
- Escalations
- Onboarding
- Renewals
- All
- Adoption
- Customer Engagement
- Customer Retention & Churn
- Escalations
- Onboarding
- Renewals
Customer Retention vs New Customer Acquisition: How Do You Optimize Both?
4 – min read Your customer only sees one brand. For them, customer attraction and retention blur together into one ongoing journey. It’s important to keep that perspective in …
Why is Customer Engagement Important and Valuable?
4 – min read The difference between a friend and an acquaintance is the regularity and depth of your communication. A friend is part of your day-to-day life. You …
Customer Retention Optimization Strategies to Keep Customers Long-Term
4 – min read Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. While the sales …
How to Measure User Adoption and Increase Your Rates
5 – min read Metrics are a means to an end. They are not a goal in and of themselves. Their importance lies in their ability to reveal the …
The Top Five Customer Onboarding Challenges and How to Solve Them
4 – min read Some people think the most important moment in the customer relationship is when they make the initial decision to purchase. But the period after the …
Understanding the Different Types of Customer Engagement
4 – min read The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them. This has raised …
The Relationship Between Customer Retention and Profitability Explained
4 – min read Every business needs to be able to make and increase profits. We go to exhaustive lengths to find new ways to make our businesses more …
Understanding the Importance of Customer Retention
3 – min read You wouldn’t throw your money away on the street, would you? Or drop it down the garbage disposal? If you’re not working hard to retain …
What to Do About Low User Adoption
4 – min read It’s been a little over a month since that enthusiastic new customer sailed through the onboarding phase. By now, they should be implementing your product …
How to Onboard New Clients in the Customer-Centered Economy
5 – min read Imagine you’re a customer who’s just subscribed to a service or purchased a new product. In a perfect world, what would happen next? You’d probably …
Making the Most of the Customer Renewal Process
4 – min read Renewal is a promise of future reward. In fact, an MRI study of the thought processes of loyal customers found that specific parts of the …
What is Voice of Customer and How Can You Leverage It?
5 – min read According to research by workplace collaboration specialist Atlassian, less than 1 in 5 people believe companies listen to their feedback. Whenever a customer offers feedback, …
Customer Engagement Objectives You Should Keep in Mind
3 – min read When consumers decide which brand of product to purchase, they pick the one they have the strongest relationship with. As such, it’s critical that customer …
Customer Success and Upsells: How to Make the Most of Opportunities
3 – min read When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. …
The Top 4 Causes of Customer Churn and How to Address Them
4 – min read In the customer-centric economy, retaining current customers is a top priority. Not only are new customers expensive to win over, but loyal customers are more …
The Top Three Ways to Improve Customer Engagement and Loyalty for Enterprises
4 – min read Customer loyalty is priceless. If you retain customers, they’ll spend far more than the price of their initial purchase over a lifetime. Plus, current customers …
The Top 5 Customer Onboarding Metrics and How to Leverage Them
4 – min read Onboarding isn’t just about introductions; it’s about acceleration. Customers expect to see value from your product as soon as possible, so customer success teams should …
How to Calculate Your Customer Renewal Rate
4 – min read Renewal is about a consistent revenue basis. The rate at which your customers extend their relationship with you determines how fast and how far your …
