Staying Close to the Voice of the Customer

2 – min read Hi, In the last two weeks we have all acclimated to a new reality where we have to work from home, meet online with our …

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Best Practices

Making the Most of Your Metrics – Part 2

2 – min read Understanding data to increase conversion rates and key business processes   Last week, we established the need to measure the “right things” constantly in order …

Best Practices

SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

3 – min read Defining an active user and setting a baseline   Over the next few weeks, Totango will be posting a blog series on best practices for …

Best Practices

Building Enterprise Software Products That Don’t Suck

2 – min read Aaron Levie, CEO and Founder of Box.net posted this excellent article on TechCrunch. I encourage you all to read it before reading onwards. Levie describes …

Product updates

Stop Shooting in the Dark. Sell SaaS Faster.

2 – min read It’s 2 days until the end of the quarter and salespeople around the globe are scrambling, trying to close sales and meet quotas. It is, …

Business Insights

Lean Startups are Not About Learning

3 – min read Lean startups are not about learning — or at least not just about it. Learning is not enough because translating what you’ve learned into value …

Business Insights

SaaS on the House. A Dialog About Value.

2 – min read Who doesn’t like it when the bartender pours an extra glass of fine wine ‘on the house’? Every time it happens to me, my emotional …

Product updates

Getting Personal with Your Customers

2 – min read One of the first things that grabs people’s attention when they begin using SaaSPulse is our real-time User Activity Stream. As one of our beta …

Product updates

The Trial Flood Now Works For You

< 1 – min read Sales and marketing departments in SaaS companies share a dream: A trial flood. A well-lubricated acquisition funnel that generates an endless, fast-paced stream of new …

Customer Success

Start Each Day Focused on Customers

2 – min read We didn’t let the festivities of the new year slow us down too much and just released a new version of the SaaSPulse application. We …

Business Insights

3 Essential Tips for Sales in a SaaS Model

3 – min read SaaS forever changes how software is developed and delivered to customers. This shift is well understood, frequently discussed and represents a major shift in the …