As promised, here is the second tip from Chris Yeh, VP Marketing of PBWorks about freemium sales models for b2b and SaaS.
Knowing of the advantages of free trial / freemium models, I agree that companies that are making the adjustments towards
B2B SaaS companies increasingly rely on inside sales teams to drive growth. The model is often referred to as “Low Touch Sales” and follows this formula:
Use Inbound marketing to drive Internet traffic to the site and create new leads