Decreasing time to value is an important goal for onboarding.
Best Practices

Time to Value: Customer Success Best Practices to Help Your Customers Grow

4 – min read Your customers are working with you because your company’s products and services are valuable The quicker you can deliver that value, the more likely you …

Get ahead of the customer experience by providing your teams with the best tools and standardized processes.
Customer Success

Proactive Customer Success Strategies that will get You Ahead of the Game

4 – min read Proactive customer success means focusing on what is going to happen next. It is about making things better, taking things further, and using your understanding …

Follow these customer satisfaction best practices to boost retention.
Best Practices

Customer Satisfaction Best Practices You Need To Know

5 – min read When you meet a customer’s expectations, you make them happy. That’s the basic concept behind customer satisfaction. Sometimes, however, the potential value of your product …

Totango Company Updates

Customer Success Summit delivers inspiration, premier quality content and connections.

4 – min read Leaders of customer success convened at beautiful Carneros Resort in Napa Valley last week for Totango’s inaugural invite-only Global Executive Forum, the first event of …

Customer Retention & Churn

5 SaaS Renewal Process Best Practices for Customer Retention

4 – min read You should adopt a “time invested equals benefits gained” approach with your SaaS renewal best practices. With a focus on lifetime customer success rather than …

Customer health in customer success software
Customer Health

Customer Health: The Foundation of Customer Success

4 – min read For recurring-revenue businesses, retention and expansion are the key drivers of growth. To drive success for both of these metrics, an accurate understanding of customer …

Customer Onboarding

How to Boost Slow Product Adoption After Onboarding Your Customer

2 – min read Onboarding is a crucial time to provide the training and resources that customers need to make the most out of your product. While many customers …

Customer Marketing

Tying Marketing to Business Outcomes

2 – min read Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to …

Product updates

New Release: Automate customer communications with Customer Success Campaigns

2 – min read Customer Success Campaigns is a simple, intuitive, and scalable way to automatically engage with every single user in your customer base with the right message at the right time based on their behavior and actions. This is something that traditional marketing systems are unable to do. Campaigns takes Totango’s powerful analytics capabilities and enables you to create precise user and account segments to target with messages and content that will drive desired business outcomes.

Customer Loyalty

5 ways to level up customer loyalty

2 – min read Customers are your superstars because, in this socially driven economy, loyal customers can be your biggest brand advocates! I came across this great quote in …

Best Practices

SaaS Best Practices: Measuring Trial Conversion Rates – Part 1

3 – min read Defining an active user and setting a baseline   Over the next few weeks, Totango will be posting a blog series on best practices for …

Latest Totango News