Latest Post What is the Best Sales Model for You? So how do you know which sales model is best for you – zero touch vs. low touch vs. high touch vs. field? In his last tip from the Sales 2.0 Convention, Mark Roberge, VP Sales at Hubspot explains that…
Using Customer Analytics to Increase Revenues of SaaS Business This week I was attending the Business of Software Workshop talking about Using Customer Analytics to Increase Revenues of SaaS Businesses. Using customer analytics to increase saas revenue View more presentations from Guy Nirpaz I’ve shared the presentation I’ve used…
SaaS Best Practices: Measuring Trial Conversion Rates – Part 1 Defining an active user and setting a baseline Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single…
