Engagement Technique: Are you a Mad Man or a Math Man?
During Sales 2.0, I've met Anneke Seley, Founder of Phoneworks and author of Sales 2.0. Anneke was presenting there about the modern ways to sell a thought, a product or a concept to your executive team or your board and anticipate
Best of 2011: SaaS Best Practices and Customer Analytics
SaaS Best Practices and App Vendors Often I meet with SaaS companies who have a lot of goodwill but simply don't know where to start. Even very successful SaaS companies sometimes need some guidance and some tips & tricks to become
3 Ways to calculate SaaS Churn (and churn cohorts)
Last week, Jason Cohen wrote a very comprehensive blog on software-as-a-service churn: Deep Dive - Cancellation Rate in SaaS Business Models. I required everybody at Totango to read this blog and recommend that you do the same. Jason looks at
The SaaS Executive Dashboard
Today, the Totango team is excited to announce a brand new “SaaS Executive Dashboard”. The Totango SaaS Executive Dashboard is an extension of the Totango online platform which allows SaaS teams to gain full visibility into the level of customer engagement