Latest Post SEOmoz conversion isn’t as great as it seems At first glance the SEOmoz conversion numbers look amazing. Mammoth traffic and 63% trial to paid conversion. The numbers are not as great as they seem. Here is what I would do differently and what we can all learn from…
SaaS Best Practices: Measuring Trial Conversion Rates – Part 1 Defining an active user and setting a baseline Over the next few weeks, Totango will be posting a blog series on best practices for measuring conversion rates of trial usage for Software-as-a-Service (SaaS). Trial conversion is arguably the single…
