Best Practices

4 Tips For Better Engagement and Customer Growth

< 1 – min read There were many takeaways from last week’s Aberdeen webinar with Omer Minkar, here’s what you missed. Today’s customers are very savvy, they want more customization …

Best Practices

Aberdeen Group and Totango present: Customer Growth Lessons for Software and Internet companies

< 1 – min read It’s no secret that retaining customers and growing their value is a key differentiator for leading software and internet companies. However, many businesses are inundated …

Customer Analytics

Successful Lifecycle Marketing through Innovative Marketo & Totango Integration

3 – min read We are excited about our integration with Marketo to help companies with lifecycle marketing (marketing to existing customers). Combining the capabilities of Marketo with Totango …

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