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customer centricity Tag

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Kate Leggett, VP & Principal Analyst at Forrester Research and leading expert in customer relationship management and customer service strategy, joined Guy Nirpaz, CEO & Co-Founder of Totango, to talk about customer centricity and the technology that is disrupting the

Make sure to join us for an in-depth webinar on the technology that is allowing companies to institute a culture of customer-centricity to a degree previously unachievable. Kate Leggett is a leading expert on customer relationship management and customer service strategies. She,

Back in the ‘90s, we were told that CRM software was the solution to customer centricity. Even just few years ago, Salesforce, undoubtedly the leader of CRM, changed their tagline to Customer Company (which they “borrowed” from IBM by the